Cookie Policy

Last updated November 2025

This Cookie Policy explains how Palziv North America, Inc. (“we,” “us,” or “our”) uses cookies and similar technologies when you visit our website, backlanderoutdoors.com (the “Site”).

By continuing to browse or use the Site, you consent to the use of cookies as described in this policy. You can withdraw your consent at any time by adjusting your browser settings or using the opt-out tools described below.

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, improve user experience, and provide information to website owners.

Cookies can be:

Session cookies – which expire when you close your browser
Persistent cookies – which remain on your device for a set period or until you delete them
First-party cookies – set by the website you are visiting
Third-party cookies – set by other domains, such as analytics and advertising providers

2. How We Use Cookies

We use cookies and similar technologies for several purposes, including to:

Operate and secure the Site
Enable basic functions like form submissions
Understand how visitors use the Site
Improve performance and user experience
Measure and optimize our marketing efforts
Deliver and measure advertising and retargeting

Because the Site no longer supports ecommerce, we do not use cookies related to online checkout or payment processing.

3. Types of Cookies We Use

A. Strictly Necessary Cookies

These cookies are required for the Site to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as filling in forms or adjusting privacy preferences.

Strictly necessary cookies may include those used for:

Security and access control
Server load balancing and performance
Basic form functionality

B. Analytics and Performance Cookies

We use analytics tools to understand how visitors engage with the Site and to help improve the content and user experience. These cookies may collect information such as:

Pages visited and time spent on each page
Links clicked and navigation paths
Browser and device information
Approximate geographic location (based on IP address)

We currently use:

Google Analytics (GA4)
Google Tag Manager

C. Advertising and Retargeting Cookies

We use advertising cookies to deliver ads that are more relevant to your interests and to measure the effectiveness of our campaigns. These cookies may track your activity across websites over time.

We currently use:

Meta Pixel (Facebook and Instagram)
Google Ads remarketing tags

These tools help us:

Show ads to visitors who have previously visited our Site
Measure the performance of our campaigns
Build audiences based on Site usage

D. Functional Cookies

Functional cookies help remember your choices and preferences, such as:

Short-term form data (e.g., while navigating between pages)
Cookie preference settings

4. How to Control Cookies

A. Browser Settings

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies. However, if you block all cookies, some features of the Site may not function properly.

To manage cookies, visit your browser’s help or settings pages. Examples include:

B. Google Analytics Opt-Out

You can opt out of being tracked by Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on:

https://tools.google.com/dlpage/gaoptout

C. Advertising Preferences and Opt-Outs

You can manage your preferences for certain advertising cookies and tracking via:

Facebook Ad Preferences: https://www.facebook.com/adpreferences
Google Ads Settings: https://www.google.com/settings/ads

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The “Last updated” date at the top of this page indicates when this policy was last revised.

6. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, you may contact us at:

Email: [email protected]
Mail: Palziv North America, Inc.
7966 NC 56 Highway
Louisburg, NC 27549
United States